Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System

Chongyi Gong

doi:doi:10.11648/j.ijecs.20230806.18

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Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System

Chongyi Gong

Published in International Journal of Education, Culture and Society (Volume 8, Issue 6)

Received: 5 December 2023 Accepted: 15 December 2023 Published: 26 December 2023

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Abstract

With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.

Published in	International Journal of Education, Culture and Society (Volume 8, Issue 6)
DOI	10.11648/j.ijecs.20230806.18
Page(s)	276-279
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

International Marketing, "345" System, Teaching Reform

References

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[3]	Chen Linlin. Exploration of blended learning mode in higher vocational education based on Blackboard platform Practice [J] Software Guide, 2015, 14(12).
[4]	Lou Qiaoling. Research on the Application of Action oriented Teaching Model in Logistics Management Majors in Higher Vocational Education [J] Logistics Technology, 2012, 31(23).
[5]	Wang Min. Exploring the Reform of Mixed Teaching Mode in System Engineering Course [J] Logistics technology, 2018, 37(11).
[6]	Cai Liwei, Kong Yuan. Cultivation of Modern Apprenticeship Talents in Higher Vocational Education Based on School Enterprise Community Education and Career, 2018(5).
[7]	Li Na. Opportunities and Implementation Paths for Deep Integration of Industry, Education, Research and Application [J]. China Adult Education, 2019(4).
[8]	Shi Guizhou. The afterglow Research on the Transformation and Development of Universities from the Perspective of Collaborative Innovation between Industry, University and Research [J] post Vocational and Technical Education, 2016(22).
[9]	Yang Xiaoyun, Deng Xiaoxia. Exploration on the Construction of Practical Teaching System for International Trade Majors From the perspective of business processes [J] Journal of Chongqing Three Gorges University, 2014(1).
[10]	Cong Wenjun, Li Kehui. Exploration of Teaching Reform Based on Workflow Simulation: A Case Study of International Trade Theory and Practice in Vocational Colleges [J]. Foreign Trade and Economics, 2020(07): 122-124.
[11]	Wen Feiyu. Research on Curriculum Reform of "International Trade Practice" in Higher Vocational Colleges under the Background of "Internet plus" [J]. Journal of Huaihai Institute of Technology (Humanities and Social Sciences Edition), 2018, 16(02): 133-136.
[12]	Dong Haiying. Project based Teaching Reform of International Trade Practice Course in Higher Vocational Education Based on Serving Local Economy: Taking Nanjing Chemical Vocational and Technical College as an Example [J]. Journal of Sichuan Vocational and Technical College, 2013, 23(01): 119-121.
[13]	Dong Haiying. Teaching Reform of International Trade Practice in Project based Courses in Higher Vocational Education: A Follow up Survey of Graduates from Nanjing Chemical Vocational and Technical College [J]. Journal of Sichuan Culinary College, 2012(05): 89-91.
[14]	Zhang Wenwen, Xu Zhenghuan. Application of blended learning model based on "Learning Communication" in vocational education courses: Taking International Trade Practice Course as an Example [J]. Journal of Chuzhou Vocational and Technical College, 2020, 19(02): 86-88.
[15]	He Xianying, Li Hui. International Trade Practice Course in Higher Vocational Education Based on Cultivating Innovation and Entrepreneurship Abilities Preliminary Exploration of Reform [J] Curriculum Education Research, 2017(35).

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APA Style

Gong, C. (2023). Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. International Journal of Education, Culture and Society, 8(6), 276-279. https://doi.org/10.11648/j.ijecs.20230806.18

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ACS Style

Gong, C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int. J. Educ. Cult. Soc. 2023, 8(6), 276-279. doi: 10.11648/j.ijecs.20230806.18

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AMA Style

Gong C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int J Educ Cult Soc. 2023;8(6):276-279. doi: 10.11648/j.ijecs.20230806.18

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@article{10.11648/j.ijecs.20230806.18,
  author = {Chongyi Gong},
  title = {Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System},
  journal = {International Journal of Education, Culture and Society},
  volume = {8},
  number = {6},
  pages = {276-279},
  doi = {10.11648/j.ijecs.20230806.18},
  url = {https://doi.org/10.11648/j.ijecs.20230806.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20230806.18},
  abstract = {With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.
},
 year = {2023}
}

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TY  - JOUR
T1  - Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System
AU  - Chongyi Gong
Y1  - 2023/12/26
PY  - 2023
N1  - https://doi.org/10.11648/j.ijecs.20230806.18
DO  - 10.11648/j.ijecs.20230806.18
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 276
EP  - 279
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20230806.18
AB  - With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.

VL  - 8
IS  - 6
ER  -

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Author Information

Chongyi Gong

School of Economics and Management, Taishan University, Tai’an, China

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Plain Text BibTeX RIS

APA Style

Gong, C. (2023). Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. International Journal of Education, Culture and Society, 8(6), 276-279. https://doi.org/10.11648/j.ijecs.20230806.18

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ACS Style

Gong, C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int. J. Educ. Cult. Soc. 2023, 8(6), 276-279. doi: 10.11648/j.ijecs.20230806.18

Copy | Download

AMA Style

Gong C. Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System. Int J Educ Cult Soc. 2023;8(6):276-279. doi: 10.11648/j.ijecs.20230806.18

Copy | Download

@article{10.11648/j.ijecs.20230806.18,
  author = {Chongyi Gong},
  title = {Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System},
  journal = {International Journal of Education, Culture and Society},
  volume = {8},
  number = {6},
  pages = {276-279},
  doi = {10.11648/j.ijecs.20230806.18},
  url = {https://doi.org/10.11648/j.ijecs.20230806.18},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijecs.20230806.18},
  abstract = {With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.
},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Exploration and Practice of International Marketing Course Practice Teaching Based on the "345" System
AU  - Chongyi Gong
Y1  - 2023/12/26
PY  - 2023
N1  - https://doi.org/10.11648/j.ijecs.20230806.18
DO  - 10.11648/j.ijecs.20230806.18
T2  - International Journal of Education, Culture and Society
JF  - International Journal of Education, Culture and Society
JO  - International Journal of Education, Culture and Society
SP  - 276
EP  - 279
PB  - Science Publishing Group
SN  - 2575-3363
UR  - https://doi.org/10.11648/j.ijecs.20230806.18
AB  - With the continuous deepening of global economic integration and internationalization, the overseas business activities of Chinese enterprises have surged, and there is a strong demand for talents who are familiar with international market laws and master international marketing knowledge and skills. International marketing is a professional course that helps students understand and master the knowledge and skills of international marketing. This project combines social needs and professional characteristics to address the problems existing in the traditional teaching mode of International Marketing. Based on professional abilities, job requirements, work content, and work context, this project aims to design precise teaching content, create student-centered teaching methods, and build diverse practical training content based on the development of new specific teaching objectives. By aligning the curriculum with work tasks, teaching content with professional abilities, teaching context with work context, and evaluation system with enterprise standards, students can improve their theoretical and practical abilities. In the specific curriculum reform, this course plans to carry out a comprehensive reform of the teaching philosophy, teaching objectives, teaching content, and teaching methods based on the teaching philosophy of "three orientations + four modules + five in one". Specifically, it includes: developing a teaching objective that combines "knowledge objectives + ability objectives + emotional objectives"; Design a teaching content that combines "theoretical teaching + case teaching + practical training teaching + practical teaching"; Create a teaching method that integrates "thinking + prediction + teaching + theory + practice"; Build diversified practical training content. To achieve teaching results that are specific in objectives, precise in content, diverse in practice, practical in application, and rich in results.

VL  - 8
IS  - 6
ER  -

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